The Folio Society Launches New U.S. Retail Strategy
The Folio Society, Britain’s celebrated publisher of the world’s greatest books, today announces that its beautiful illustrated editions are now available at select New York City retailers. This is the first-ever significant U.S. retail presence in the Folio Society’s 67-year history.
For nearly seven decades, membership was required to purchase Folio Society editions. But in 2011 the independent publisher opened its doors to single book sales online and has since established successful retail partnerships with London-based retailers such as Harrods and Waterstones as well as the British Library and the British Museum. The launch in the U.S. market is an extension of Folio’s retail strategy to develop long-term relationships with select independent booksellers and premiere cultural institutions.
Going against an increasingly digital tide, The Folio Society focuses on creating exquisite, beautifully crafted editions of literary classics. ”The best way to appreciate our craftsmanship and the quality of our editions is to experience them first hand,” said Managing Director Toby Hartwell. “Now both our existing customers and those who may be discovering us for the first time will have the opportunity to see and feel just how magnificent our books are.”
The Folio Society’s children’s editions including Wind in the Willows and Peter Pan and Wendy are now available at Books of Wonder in the Flatiron District as well as the Reader and Writers Shop at the New York Public Library. Art lovers will discover an array of titles such at Landscape into Art and Renaissance at the Frick Collection on the Upper East Side while Chartwell Booksellers in Midtown and The Community Bookstore in Brooklyn now carry a wide range of handpicked fiction and non-fiction editions.
Barry Singer, Proprietor of Chartwell Booksellers states:
“We have always admired the books produced by The Folio Society, especially their very fine editions of Winston Churchill’s works. We feel privileged to now offer the full range of Folio Society treasures.”