Press Release: The Book Illustration Competition 2018 Announces Winner

The Book Illustration Competition
2018 Announces Winner

Max Löffler announced as winner of the annual Book Illustration

The Folio Society and House of Illustration are thrilled to announce Max Löffler as the winner of the eighth annual Book Illustration Competition – a unique partnership between The Folio Society and House of Illustration. Max was named the winner of the prize, a prestigious commission worth £5,000 to illustrate Arthur Conan Doyle’s The Selected Adventures and Memoirs of Sherlock Holmes by eminent Holmesian Helen Dorey, at an exclusive ceremony held at House of Illustration on Tuesday 20th February.

Löffler’s winning entry (left) was selected from over 450 entries received from 48 countries. Max is a freelance illustrator and graphic designer from Germany. The shortlisted artists, who each receive £500, are Andy Potts (UK), Andrew Pinder (UK), Harry Woodgate (UK, Student), Erik Freij (Sweden, Student) and Zuzana Cupová (Czech Republic, Student).

At the ceremony, Helen Dorey said: ‘The standard of the entries was universally high and is a tribute to the universal appeal of Sherlock Holmes. Max Löffler’s illustrations elegantly express the essence of the stories with an added element of mystery that makes them utterly compelling.’

Folio Society Art Director, Sheri Gee commented: ‘It’s so interesting to see such varied depictions and styles in the shortlisted entries but each is united in representing a cohesive entry – where the binding and each illustration work perfectly together. We felt that for each of these entries we’d like to see what more they’d do if they completed the commission. They had piqued our interest. Max showed real ingenuity and imagination in his entry and gave them a timelessness which sits well with Sherlock Holmes’ universal appeal. I felt that the depiction of ‘the woman’ (left) was particularly sublime.


Colin McKenzie, Director of House of illustration, said: ‘We had a very strong shortlist this year and we particularly admired the different approaches taken to the subject and the high standard of the illustration from all those on the shortlist. But we are delighted with our overall winner whose work intrigued the judges and evoked so powerfully the stories illustrated.’

2017 BIC winner and member of the 2018 judging panel, Darya Shnykina said: ‘This year’s longlist presented a lot of strong and enchanting entries and the final selection wasn’t easy. But I am very confident about the winner we selected. Max’s illustrations aren’t just beautiful, they’re sophisticated. And after all an exquisitely expressed idea is the most captivating thing.’

Colin McKenzie also revealed the recipient of the People’s Choice Award, voted for by 3681 members of the public online. The winner – Svetlana Boiko – will receive books worth £100 from The Folio Society and a year’s membership to House of Illustration.


Arthur Conan Doyle’s The Selected Adventures and Memoirs of Sherlock Holmes, illustrated by Max Löffler, will be available from The Folio Society ( in October 2018.

The 2018 Book Illustration Competition Longlist (in alphabetical order)
Ellen Barkin; Svetlana Boiko; Simon Bridgland; Alison Bryant; Rachel Burlington; Hilary Clarcq; Zuzana Čupová; Erik Freij; Marie-Alice Harel; Richard Holland; Julia Horst; Nataša Ilinčić; Shazleen Khan; Max Löffler; Xinran Ma; Anna Millais; Jess Miriam; Agata Pankowska; Andydrew Pinder; Andy Potts; Christopher Shaw; Jelle Steenhuisen; Tobias Willa; Harry Woodgate


For 70 years, The Folio Society has been publishing beautiful illustrated editions of the world’s greatest books. It believes that the literary content of a book should be matched by its physical form. With specially researched images or newly commissioned illustrations, many of its editions are further enhanced with introductions written by leading figures in their fields: novelists, journalists, academics, scientists and artists. Exceptional in content and craftsmanship, and maintaining the very highest standards of fine book production, Folio Society editions last for generations.

For further press information or imagery please contact
Ken Hooper at Cherish PR
+44 (0) 203 865 0810,